Section outline


  •    The SPIT Technique
    You must have your daily acronym in DC. Today's is "SPIT", which stands for Specific, Personal, Informative, and Timely.


    The Message Formula
    Once you've figured out what you want, learned about your audience, and developed your story, now it's time to figure out how to fit all of this into a short communication. The Message Formula should help. This is in the context of a meeting, but can be used as a template for e-mails and phone calls as well.